I love using editorial instincts to help brands deliver their messages effectively, to the right people. A data-driven, consistent approach means that digital content isn't about harnessing the latest fleeting trend - it's critical for any business to achieve real growth.
In working with the award-winning agency John Brown Media, I've helped with developing and rolling out innovative campaigns using social media content plans, newsletter campaigns, micro-sites and Facebook Canvases. One of the most important aspect of my work has been ensuring that every piece of content is individually tailored to the audience, the platform, and the brand voice.
Video and food content
I specialise in conceptualising and directing videos, particularly food-based content. Some examples of my work: