Digital strategy

At Getaway magazine, my role as digital editor entailed controlling the quality of content on all platforms, going out to over 500 000 combined followers. Apart from running our editorial content calendar, this involved conceptualising and rolling out digital campaigns, including promotions for newsstand sales, competitions, and events.

At the award-winning John Brown Media agency in Cape Town, I pitched and developed innovative campaigns using social media, newsletters, micro-sites and Facebook Canvases.

Food videos

Some of my favourite work involves conceptualising, pitching and directing food videos — many of the examples below are from Hot Cross Bun Week, for Pick n Pay’s Easter campaign.

About me

I’m a freelance journalist, a digital editor, and a lover of pretzels. While my editorial work usually focuses on travel and food, I work with clients across a wide range of industries in social media and content strategy, from NGOs to finance.

If you’re interested in commissioning me for a story, or would like a quote for custom content, please get in touch via the links below.

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